Once again this year, Falmec flew to Löhne in Germany to attend area30, Europe’s most important trade fair, now in its twelfth edition and aimed at all kitchen furnishing professionals.

From 16 to 21 September 2023, 12,316 visitors from many European countries (including the main ones Germany, Belgium and the Netherlands) attended the event. Specialist retailers, design and architecture studios, large shops operators and other key professionals came to discover all the latest product innovations from over 140 exhibiting companies.

During the course of the event, Falmec recorded a large number of visitors – at pre-pandemic level – and a growing interest in the brand’s innovations.

An important part of this success can certainly be attributed to the Elements collection, which rethinks the traditional extraction concept with Shelf, Monolith and Air Wall. In particular Water collection and the new hobs with integrated extraction were well received by the public. The latter together with Elements best represent the concepts of ‘invisible technology’ and integration, the focus of the 2022 edition of Eurocucina FTK and now a widespread trend.

At the exhibition stand, visitors were also able to experience first-hand other innovative solutions from the brand, including Light – with its technological heart enclosed in a ‘light’ design – and Levante, which, thanks to its Up/Down system, creates an extraordinary scenic impact.

The event was also favourable to present for the first time to the German market the Virgola No-Drop built-in model, already well established in the territory but in the anti-condensation version, a technology that, thanks to the use of special filters, prevents the formation of water droplets, often the cause of damage to walls and furniture in the kitchen.